The rebranding of plastic as vegan

No long-winded philosophy for today. I’ll let the pictures do most of the talking.

A vegan laptop bag

A "vegan" laptop bag. But is it organic?

An example google search on vegan bags shows that an increasing number of vendors are picking up on the value inherent in the concept of veganism, and applying it to strange things like hand bags.

The bags may be vegan, but are they organic? What is their carbon footprint? Do they contain flax?

As a vegan bag, could you eat it? Ah, of course not, you’d probably die because it’s just a bag made of vinyl that has been used as a cheap material for decades, derived from non-renewable oil, made in china, shipped overseas (again, using non-renewable oil as a transport fuel) and then sold to people at a massive markup.

A nice touch is to also name their bags after counterculture and “underground” bands. A mere $295 buys you the chance to feel good about your commitment to “positivity”, your love of The Knife and the cow that still has its hide.

Sheer brilliance, if you ask me. It’s amazing that they get away with it. They must have MBAs.

  1. #1 by Ktimene on April 3rd, 2009 - 1:42 pm

    I bought a cute Nat & Mat laptop bag months ago– the Canadian designer and non-leather sales pitch appealed to me. The design is attractive, but upon reading your blog, I inspected the tag: MADE IN CHINA. Pardon me? And yes, the bag is made from PVC– precisely what every automaker is trying to ELIMINATE from their vehicles due to the TOXIC shredder residue. So I am basically carrying some old carseat that got dumped in China and was stiched by a lady at a sweatshop that flushes babies down toilets. I paid $240 to this Mat, or Nat, or whoever he is!!!!!!!!

    • #2 by admin on April 3rd, 2009 - 2:01 pm

      I reiterate, these guys are obviously geniuses and paid close attention during their classes at the Naomi Klein School of Business!

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