Archive for the ‘branding’ Category

The rebranding of plastic as vegan

No long-winded philosophy for today. I’ll let the pictures do most of the talking.

A vegan laptop bag

A "vegan" laptop bag. But is it organic?

An example google search on vegan bags shows that an increasing number of vendors are picking up on the value inherent in the concept of veganism, and applying it to strange things like hand bags.

The bags may be vegan, but are they organic? What is their carbon footprint? Do they contain flax?

As a vegan bag, could you eat it? Ah, of course not, you’d probably die because it’s just a bag made of vinyl that has been used as a cheap material for decades, derived from non-renewable oil, made in china, shipped overseas (again, using non-renewable oil as a transport fuel) and then sold to people at a massive markup.

A nice touch is to also name their bags after counterculture and “underground” bands. A mere $295 buys you the chance to feel good about your commitment to “positivity”, your love of The Knife and the cow that still has its hide.

Sheer brilliance, if you ask me. It’s amazing that they get away with it. They must have MBAs.

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